Mommy Long Legs can breathe a sigh of relief because motherhood is no longer associated with the “deficiencies” of current clothing styles.
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There is currently a line of maternity wear for tall women called Mommy Long Legs.
Mommy Long Legs carries maternity wear for tall women, with appropriate lengthening throughout. Pants come in a wide range of cuts, and their inseams can be as short as 34 inches or as long as 38 inches. Our brand new line of tops, available in the upcoming fall of 2010, features extended length throughout the arms, belly, shoulders, and torso.
Who needs tall maternity clothes?
It is estimated that 12% of babies born yearly are to mothers who are 5’9″ or taller. This percentage continues to rise. Over 4,000,000 babies are held yearly in the United States, making it the world’s most populous nation.
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This equates to approximately a quarter of a million pregnant tall women annually. However, industry standards almost always fail to consider this demographic of customers.
Trends in the Industry
Outsize apparel, which includes sizes ranging from petite to plus to tall, is the fastest-growing segment of the clothing industry. This is because the market is always changing, and businesses can increase their profits by targeting specific customer demographics.
In 2014, the market for plus-size clothing is projected to grow to 40%, driven primarily by the United States. The United States and other developed nations provided the impetus for this growth.
Because of its privileged position, Mommy Long Legs can help stores meet customer demand. Get the word out about our specialized products. You’ll be ready for the day when stores specifically target people of higher stature.
Stores and websites all over the United States stock Mommy Long Legs items. The combined business experience of Ashley and Mike Welch is more than 15 years. Ashley’s extensive background working with items in the height range is invaluable. More than half of her life has been spent at a height of 6 feet, 2 inches, so she is well aware of the difficulties that tall women face, especially in the professional world.
